Retail sales in Thailand surged 41.4% year-on-year in April 2025, accelerating from an upwardly revised 32.3% in the previous month. This marked the strongest retail sales growth since November 2012, supported by government stimulus measures such as the digital wallet program, aimed at boosting private consumption through cash transfers.
Among sub-components, sales rose further for other retail sales (89.1% vs. 84% in March), mainly driven by surging trade via stalls, markets, mail order houses, and the internet. Growth also edged higher for non-durable goods (3.6% vs. 3%), while trade slowed for durable goods (0.3% vs. 2.1%) and at department stores, supermarkets, and general stores (13.9% vs. 23.3%). In contrast, sales declined for motor vehicles and automotive fuel (-0.3% vs. -1%). On a monthly basis, retail trade jumped 19.1%, following 12.6% growth in March.
